Catalogues design for spirits
This catalogue design is an advanced, structured grid that can accommodate numerous templates with striking visuals.
About
Whiskies du Monde wanted a communication and promotional tool that was both modern and dynamic, but also effective as a sales aid. The challenge was to come up with a grid that was flexible and robust enough to display the wealth of content that the client wanted to highlight.
Solution
We defined a colour chart for each major category of spirits, then a secondary colour range for markers such as ‘blended, single malt, bourbon, etc.’. Particular attention was paid to the choice of fonts for the document, in order to have striking and elegant headlines that combine with fonts optimised for reading. The template, based on a 6-column grid, can accommodate all the content for each brand and distillery.
