Packaging for organic isotonic energy drinks
Packaging for an isotonic drink intended for athletes
About
The market for organic isotonic drinks is highly competitive and booming. Natural Origins wants its product to be modern and attractive, but also capable of being developed into future ranges. The ProPulse product must also fit into the ecosystem of the company's other products and brands, and follow the Natural Origins visual identity.
Solution
We therefore proposed several ideas, focusing on sport, nature (the mountains), but also performance, energy and, finally, efficiency. A colour-coding system is used to associate the flavour of the product without showing it and to prioritise information. It is also essential to reassure consumers with a solid and professional design. Food codes are governed by very strict European laws, and we have adapted the design to comply with these laws.
