Branding for architect interior design
Branding for an interior design agency that creates projects combining harmony and boldness.
About
After several unsuccessful attempts with previous designers, the agency wanted to rediscover the values at the heart of its DNA: a strong, bold identity that reflects its creations. The management wanted to build the logo around a signature. We explored and recommended other approaches.
Solution
We based our thinking on harmony, excellence and prestige. A large part of the clientele is sensitive to the codes of luxury, so the identity had to reflect this boldness. We designed a monogram based on the shapes of the letters V and L, then played with negative space to create the final visual. The colour palette uses neutral tones to highlight the photographs of the agency's beautiful creations.
